Our Authenticity
Promise
Every seller, every product, every transaction, built on trust. Protecting the game, protecting you.
Why It Matters
The X Football Difference
Verified Sellers
Sellers earn the Crest by meeting our identity, quality, and reliability standards, not by paying for it.
Transparency & Proof
Clear condition grading, required photo angles, and football-specific documentation for every listing.
Community Protection
Buyer protection, dispute resolution, and monitored marketplaces keep every transaction safe.
Football Expertise
Boots, kits, matchworn and collectibles verified using football-native standards and insights.
Verification Standards
Understanding Authenticity
A breakdown of our football-specific verification standards.
Jerseys
What We Check
- Wash & manufacturer tags
- Badge stitching & structure
- Sponsor accuracy
- Colour & print consistency
- Season correctness
- Player vs fan spec
Why It Matters
“Jerseys are the most counterfeited football item in the world. Tag detail and print quality separate the real from the replica.”
Boots
What We Check
- Internal size & manufacturer labels
- Soleplate construction
- Upper stitching & material
- Stud configuration
- Serial codes
- Wear pattern analysis
Why It Matters
“Boot replicas often use inferior materials that affect performance and durability, and can compromise safety.”
Outerwear
What We Check
- Official licensing & club branding
- Zip & hardware quality
- Internal labels & wash tags
- Embroidery detail
- Colour accuracy
- Season correctness
Why It Matters
“Unlicensed outerwear is widespread. Licensing verification and label detail are the primary authentication markers.”
Accessories
What We Check
- Brand tags & labels
- Material & construction quality
- Glove closure & palm material
- Official club licensing
- Size labelling accuracy
- Packaging authenticity
Why It Matters
“Goalkeeper gloves and accessories are frequently replicated using inferior materials that do not perform to professional specification.”
Footballs
What We Check
- Official match ball markings
- Manufacturer valve & bladder
- Panel construction & stitching
- Edition accuracy
- Signature placement (if signed)
- COA for signed editions
Why It Matters
“Collector and match balls carry significant value. Panel construction and official markings are the clearest authenticity indicators.”
Trading Cards
What We Check
- Card stock & print quality
- Foil & holographic accuracy
- Edition numbering
- PSA / BGS grading where applicable
- Set & series correctness
- Packaging condition
Why It Matters
“The trading card market carries significant counterfeiting risk at the premium end. Grading and print accuracy are essential checks.”
The Verified Standard
Not Purchased.
Earned.
The Crest is X Football's mark of trust. Sellers don't buy it with a subscription, they earn it by meeting our verification standard and maintaining it through every sale.
When You See The Crest
Every Verified seller has been through the same rigorous process. You don't need to guess, the Crest tells you everything.
- Seller identity has been confirmed
- Listings meet our photo and description standards
- Authenticity history has been reviewed
- Disputes resolved fairly and promptly
How Sellers Earn It
- 1
Identity Confirmed
Government ID and contact details verified by the X Football team.
- 2
Listing Standards Met
All listings pass our photo requirements, condition grading, and description accuracy checks.
- 3
Track Record Reviewed
Consistent dispatch times, strong buyer feedback, and zero authenticity violations.
- 4
X Football Approval
Final sign-off from our team. Not automatic. Not for sale. Earned.
Only available to sellers with an active account.
Listing Requirements
Seller Standards
Required Photos
Boots
- Left & Right Side Profiles
- Front & Back Views
- Soleplate (Crucial)
- Internal Size Tags
- Wear Close-ups
Kits
- Full Front & Back
- Crest Close-up
- Internal Wash Tags
- Manufacturer Code
- Patches & Imperfections
Condition Grading
Coverage
Protection for Everyone
Buyer Protection
- Secure payment processing via Stripe
- Full refunds for counterfeit items
- Protection against non-delivery
- Item not as described resolution
Seller Protection
- Fraud scoring on all transactions
- Verified buyer checks
- Clear dispute resolution frameworks
- Seller support for unfair claims
Red Flags to Watch
- Prices that seem too good to be true
- Missing key photos (soleplate, tags)
- Incorrect season/year details
- Seller refusing to provide extra photos
Real Examples
See The Standard
Real examples of the quality we expect and protect.
Boot Soleplates
Carbon fibre verification
Kit Stitching
Manufacturer precision
Matchworn Wear
Pitch-authentic markings
Official Tags
Code & serial validation
Fair Process
Disputes & Resolution
A fair, neutral process for when things don't go to plan.
1. Open Dispute
Report an issue within 3 days of delivery via your Orders page.
2. Submit Evidence
Upload clear photos and details supporting your claim.
3. Neutral Review
Our team reviews all evidence and adjudicates fairly.
Common Questions
Authenticity FAQ
Buy and sell with
complete confidence.
Every transaction on X Football is backed by our authenticity promise.